Cases in E-Commerce - Brossura

Rayport, Jeffrey F.; Jaworski, Bernard J.

Brossura

ISBN 10: 0071124128 ISBN 13: 9780071124126

Casa editrice: McGraw-Hill Higher Education, 2001

Riassunto

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Su questo libro

Contenuti:

***All chapters contain a synopsis of chapter cases and integrative questions.

1: OVERVIEW OF e-COMMERCE FRAMEWORK: Amazon.com A, B, C, D,Barnesandnoble.com A, B, C

2: FRAMING THE MARKET OPPORTUNITY: PlanetAll, Microsoft Carpoint

3: BUSINESS MODELS: Egghead.com, Virtual Vineyards, Weather Services Corporation, Streamline A, B; ChemUnity.com, Independer.com (INSEAD)

4: CUSTOMER INTERFACE: iVillage(2000), First Direct A, B QVC,Inc., Frontgate Catalog

5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com, eloan.com

6: IMPLEMENTATION: IQVC A, B, Marshall Industries

7: VALUATION: Tom.com

8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence, MindSpring

9: MEDIA CONVERGENCE: New York Times A, B; CBS Evening News, CBS Marketwatch, RCA Records: The Digital Revolution

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2001
• ISBN 10: 0071124128
• ISBN 13: 9780071124126
• Rilegatura: Copertina flessibile
• Numero di pagine: 800