Marketing Management: Strategies and Programs

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9780071142557: Marketing Management: Strategies and Programs
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Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

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Altre edizioni note dello stesso titolo

9780070490970: Marketing Management: Strategies and Programs

Edizione in evidenza

ISBN 10:  007049097X ISBN 13:  9780070490970
Casa editrice: McGraw-Hill Education, 1997
Rilegato

9780070489424: Marketing Management: Strategies and Programs

McGraw..., 1991
Rilegato

9780070489714: Marketing Management: Strategies and Programs

McGraw..., 1993
Rilegato

9780070663404: Marketing Management: Strategies and Programs

McGraw..., 1985
Brossura

9780071133227: Marketing Management: Strategies and Programs

McGraw..., 1994
Rilegato

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Guilitinan, Joseph P; Paul, Gordon W.; Madden, Thomas J.
Editore: McGraw-Hill Publishing Co. (1997)
ISBN 10: 007114255X ISBN 13: 9780071142557
Nuovo Soft cover Quantità: 13
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Valutazione libreria

Descrizione libro McGraw-Hill Publishing Co., 1997. Soft cover. Condizione: New. Codice articolo ABE-1582636737058

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