Corporate Strategy: Resources and the Scope of the Firm - Brossura

Collis, David; Montgomery, Cynthia

Brossura

ISBN 10: 007114465X ISBN 13: 9780071144650

Casa editrice: McGraw-Hill Education (ISE Editions), 1996

Riassunto

Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.

Su questa edizione

• Editore: McGraw-Hill Education (ISE Editions)
• Data di pubblicazione: 1996
• ISBN 10: 007114465X
• ISBN 13: 9780071144650
• Rilegatura: Paperback
• Numero di pagine: 734