Strategic Management - Brossura

Dess, Gregory G.; Miller, Alex; Miller Overrun

Brossura

ISBN 10: 0071154019 ISBN 13: 9780071154017

Casa editrice: McGraw-Hill Education (ISE Editions), 1997

Riassunto

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.

Su questa edizione

• Editore: McGraw-Hill Education (ISE Editions)
• Data di pubblicazione: 1997
• ISBN 10: 0071154019
• ISBN 13: 9780071154017
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 1184