Business: An Integrative Framework - Brossura

Fry

Brossura

ISBN 10: 0071179496 ISBN 13: 9780071179492

Casa editrice: McGraw-Hill Inc.,US, 2000

Riassunto

This second edition of Fry's "Introduction to Business: An Integrated Framework" builds on its previous success. The text is specially designed for an emerging portion of the Introduction to Business teaching community who prefer to take an integrated approach to the material. Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world, and brings functions and processes together.

Su questa edizione

• Editore: McGraw-Hill Inc.,US
• Data di pubblicazione: 2000
• ISBN 10: 0071179496
• ISBN 13: 9780071179492
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 587