Internet Business Models and Strategies: Text and Cases - Brossura

Afuah; Tucci

 
9780071180993: Internet Business Models and Strategies: Text and Cases

Sinossi

In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.

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