E-Commerce - Brossura

Rayport, Jeffrey F.; Jaworski, Bernard J.

Brossura

ISBN 10: 0071189459 ISBN 13: 9780071189453

Casa editrice: McGraw-Hill Higher Education, 2001

Riassunto

<“Rayport and Jaworski have defined the ‘space’. e-Commerce is a primary weapon in the e-business frontier. Do not let your competitors read this book--buy every copy...”Jeff Taylor, Founder and CEO, Monster.com>>“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.”Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University><“e-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs.”John Quelch, Dean, London Business School><“This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content.”Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School>

Su questo libro

Contenuti:

Chapter 1: Overview of E-commerce Framework
Chapter 2: Framing the Market Opportunity
Chapter 3: Business Models
Chapter 4: Customer Interface
Chapter 5: Market Communications and Branding
Chapter 6: Implementation
Chapter 7: Metrics
Chapter 8: Valuation
Chapter 9: Network Infrastructure
Chapter 10: Media Convergence

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2001
• ISBN 10: 0071189459
• ISBN 13: 9780071189453
• Rilegatura: Copertina flessibile
• Numero di pagine: 456