Management of a Sales Force - Rilegato

Spiro, Rosann; Stanton, William J; Rich, Greg A.

Rilegato

ISBN 10: 0071198989 ISBN 13: 9780071198981

Casa editrice: McGraw-Hill Higher Education, 2002

Riassunto

Management of a Sales Force is the #1 selling text in this market. This book covers the concepts and applies the theories associated with managing a sales force. This text is praised for its practical, applied, student friendly approach.

Su questo libro

L'autore:

William J. Stanton is professor emeritus of marketing at the University of Colorado-Boulder. He received his PhD in marketing from Northwestern University, where he was elected to Beta Gamma Sigma. He has worked in business and has taught in several management development programs for marketing executives. He has served as a consultant for various business organizations and has engaged in research projects for the federal government. Professor Stanton also has lectured at universities in Europe, Asia, Mexico, and New Zealand. A coauthor of the leading text in sales management, Professor Stanton has also published several journal articles and monographs. Marketing has been translated into Spanish, and separate editions have been adapted (with coauthors) for Canada, Italy, Australia, and South Africa. In a survey of marketing educators, Professor Stanton was voted one of the leaders in marketing thought. And he is listed in Who's Who in America and Who's Who in the World.

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2002
• ISBN 10: 0071198989
• ISBN 13: 9780071198981
• Rilegatura: Copertina rigida
• Numero di pagine: 564