Business Research Methods with Student CD-ROM - Brossura

Cooper, Donald R; Schindler, Pamela S.

Brossura

ISBN 10: 0071212841 ISBN 13: 9780071212847

Casa editrice: McGraw-Hill Higher Education, 2002

Riassunto

Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consults and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Su questo libro

L'autore:

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

Contenuti:

Part I: Introduction to Business Research

1. Research in Business

2. Addressing Management Problems with Scientific Thinking

3. The Research Process

4. The Research Proposal

5. Ethics in Business Research

Part II. The Design of Research

6. Design Strategies

7. Sampling Design

8. Measurement

9. Measurement Scales

Part III: Sources and Collection of Data

10. Exploring Secondary Data

11. Survey Methods: Communicating with Respondents

12. Instruments for Respondent Communication

13. Observational Studies

14. Experimentation

Part IV: Analysis and Presentation of Data

15. Data Preparation and Description

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Results: Written and Oral Reports

Cases

Appendixes

A. Core Business Reference Sources: Printed and Electronic Resource Title List

B. Decision Theory Problem

C. Request for Proposal (RFP): Assessment and Contents

D. Sample Student Term Project

E. Nonparametric Significance Tests

F. Selected Statistical Tables

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2002
• ISBN 10: 0071212841
• ISBN 13: 9780071212847
• Rilegatura: Copertina flessibile