Consumers - Rilegato

Arnould, Eric J; Price, Linda; Zinkhan, George M

Rilegato

ISBN 10: 0071214267 ISBN 13: 9780071214261

Casa editrice: McGraw-Hill Higher Education, 2003

Riassunto

Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.

Su questo libro

Contenuti:

Part 1: An Overview of Consumer Behavior

1 Introduction:The World of Consumers

2 The Changing World of Consumption

3 The Meaning and Nature of Culture

4 Consumption Meanings

Part 2: Marketing Decisions and Consumer Behavior

5 Consumer Behaviors and Marketing Strategies

6 Learning About Consumers

Part 3: Consumer Decision Making and Acquisition

7 Consumer Motives, Goals, and Involvement

8 Perception: Worlds of Sensations

9 Experience, Learning and Knowledge

10 Consumer Attitudes, Judgements, and Decisions

11 Purchase and Alternatives to Purchase

Part 4: Social Context and Consumption

12 Economic and Social Segments

13 Organizational and Household Behaviors

14 Interpersonal Influence

15 Consumer Attitudes and Decisions 16 Acquiring Things

Part 5: Postacquistion

17 Consumer Innovation

18 Consumer Satisfaction

19 Disposal, Recycling and Reuse

Product Description:

2

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2003
• ISBN 10: 0071214267
• ISBN 13: 9780071214261
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 22