Articoli correlati a Essentials of Marketing Research
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Earned a B.A. in Economics and an M.A. and Ph.D. in Marketing at the University of Florida. He began his teaching career at the University of Mississippi and then moved to Louisiana State University in 1977. He continues to teach at LSU, where he is the Director of the Institute for Entrepreneurial Education and Family Business Studies, and where he holds the Alvin C. Copeland Endowed Chair of Franchising. He has acted as a management consultant and/or expert witness for a variety of industries and has served on the board of directors of numerous organizations. He has been an officer of for a long list of academic organizations and he is a Past President and Chairman of the Board of Governors of the Academy of Marketing Science. He has been a regular contributor and reviewer, and occasionally a member of the editorial board, for such publications as The Journal of Marketing Research, The Journal of Business Research, and Marketing Education Review. The list of this scholarly publications runs to a dozen pages.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education
- Data di pubblicazione2010
- ISBN 10 0071220283
- ISBN 13 9780071220286
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine415
- Valutazione libreria
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Essentials of Marketing Research
Editore:
Mcgraw Hill Higher Education
(2010)
ISBN 10: 0071220283
ISBN 13: 9780071220286
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00071220283-V
Compra usato
EUR 4,67
Convertire valuta
Foto dell'editore
Essentials of Marketing Research
Editore:
Mcgraw Hill Higher Education
(2010)
ISBN 10: 0071220283
ISBN 13: 9780071220286
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-K-002-01510
Compra usato
EUR 3,91
Convertire valuta
Foto dell'editore
Essentials of Marketing Research
Editore:
McGraw-Hill
(2010)
ISBN 10: 0071220283
ISBN 13: 9780071220286
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071220286. Codice articolo 9385993
Compra usato
EUR 17,18
Convertire valuta