MARKETING MANAGEMENT - Brossura

Peter, J. Paul; Donnelly, Jr, James

Brossura

ISBN 10: 0071221123 ISBN 13: 9780071221122

Casa editrice: McGraw-Hill Education, 2010

Riassunto

Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Su questo libro

L'autore:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2010
• ISBN 10: 0071221123
• ISBN 13: 9780071221122
• Rilegatura: Copertina flessibile
• Numero di pagine: 832