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9780071221207: Managerial Economics
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The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organisation, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

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L'autore:
Currently associate professor of economics at University of South Florida. He worked for two years as an energy economist at Oak Ridge National Laboratory before joining the faculty at USF in 1982. He now teaches managerial economics at the undergraduate level and in two executive training programs, a traditional Executive MBA program and an Executive MBA program for physicians that draws doctors nationwide. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues in Quarterly Journal of Economics, Journal of Law and Economics, Southern Economic Journal, Journal of Economics and Business, Quarterly Review of Economics and Business, and Journal of Economic Education. He serves as a policy associate at the Center for Economic Policy Analysis at University of South Florida. Professor Thomas lives with his wife and daughter in Tampa, Florida, where he enjoys playing tennis.
Contenuti:

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Topic 2: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Managerial Decision Making

CHAPTER 14: Advanced Pricing Techniques

Online Topic 3: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Online Topic 4: The Investment Decision

APPENDIX: STATISTICAL TABLES

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  • EditoreMcGraw-Hill Education
  • Data di pubblicazione2010
  • ISBN 10 0071221204
  • ISBN 13 9780071221207
  • RilegaturaCopertina flessibile
  • Numero di pagine768
  • Valutazione libreria
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Altre edizioni note dello stesso titolo

9780073375915: Managerial Economics

Edizione in evidenza

ISBN 10:  ISBN 13:  9780073375915
Casa editrice: McGraw-Hill Education, 2010
Rilegato

  • 9789339205041: MANAGERIAL ECONOMICS: FOUNDATIONS OF BUSINESS ANALYSIS AND STRATEGY 10TH EDITIOn

    MC GRA..., 2014
    Brossura

  • 9780072871746: Managerial Economics

    McGraw..., 2004
    Rilegato

  • 9780073402819: Managerial Economics

    Irwin ..., 2008
    Rilegato

  • 9780071123211: Managerial Economics: Applied Microeconomics for Decision Making

    McGraw..., 2001
    Brossura

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