Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD) - Brossura

Thompson Jr, Arthur; Stappenbeck, Gregory

Brossura

ISBN 10: 0071226575 ISBN 13: 9780071226578

Casa editrice: McGraw-Hill Education, 2002

Riassunto

The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.

Su questo libro

L'autore:

Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.

Contenuti:

Section 1: The Industry and Company Section 2: Obtaining and Running the Company Program Section 3: Competition and Demand Forecasts Section 4: Plant Operations Section 5: Warehouse and Shipping Operations Section 6: Sales and Marketing Operations Section 7: Financing Company Operations Section 8: Scoring Reports, Analysis Options, and Strategic Plans Section 9: Decision Making: Recommended Procedures Appendix: Planning and Analysis Forms

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• ISBN 10: 0071226575
• ISBN 13: 9780071226578
• Rilegatura: Copertina flessibile