Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
PART ONE: FOUNDATIONS FOR SERVICES MARKETING
Chapter 1. Introduction to Services
Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality
PART TWO: FOCUS ON THE CUSTOMER
Chapter 3. Consumer Behavior in Services
Chapter 4. Customer Expectations in Services
Chapter 5. Customer Perceptions in Services
PART THREE: UNDERSTANDING CUSTOMER REQUIREMENTS
Chapter 6. Listening to Customers through Research
Chapter 7. Building Customer Relationships
Chapter 8. Service Recovery
PART FOUR: ALIGNING STRATEGY, SERVICE DESIGN, AND STANDARDS
Chapter 9. Service Development and Design
Chapter 10. Customer-Defined Service Standards
Chapter 11. Physical Evidence and the Servicescape
PART FIVE: DELIVERING AND PERFORMING SERVICE
Chapter 12. Employees’ Roles in Service Delivery
Chapter 13. Customers’ Roles in Service Delivery
Chapter 14. Delivering Service through Intermediaries and Electronic Channels
Chapter 15. Managing Demand and Capacity
PART SIX: MANAGING SERVICE PROMISES
Chapter 16. Integrated Services Marketing Communications
Chapter 17. Pricing of Services
PART SEVEN: OUTCOMES OF SERVICE INVESTMENTS
Chapter 18. The Financial and Economic Effect of Services
CASES
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,72
In U.S.A.
Descrizione libro Condizione: New. pp. 708. Codice articolo 2697404715
Descrizione libro Condizione: New. New Book. Codice articolo 0071244964-SBX
Descrizione libro Condizione: New. pp. 708. Codice articolo 96073972