Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Part 1: An Overview of Consumer Behavior
1 Introduction:The World of Consumers
2 The Changing World of Consumption
3 The Meaning and Nature of Culture
4 Consumption Meanings
Part 2: Marketing Decisions and Consumer Behavior
5 Consumer Behaviors and Marketing Strategies
6 Learning About Consumers
Part 3: Consumer Decision Making and Acquisition
7 Consumer Motives, Goals, and Involvement
8 Perception: Worlds of Sensations
9 Experience, Learning and Knowledge
10 Consumer Attitudes, Judgements, and Decisions
11 Purchase and Alternatives to Purchase
Part 4: Social Context and Consumption
12 Economic and Social Segments
13 Organizational and Household Behaviors
14 Interpersonal Influence
15 Consumer Attitudes and Decisions
16 Acquiring Things
Part 5: Postacquistion
17 Consumer Innovation
18 Consumer Satisfaction
19 Disposal, Recycling and Reuse
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 7,58
Da: Regno Unito a: U.S.A.
Descrizione libro Condizione: New. Codice articolo 7631169