Leadership Communication - Brossura

Barrett, Deborah

Brossura

ISBN 10: 0071259147 ISBN 13: 9780071259149

Casa editrice: McGraw-Hill Higher Education, 2007

Riassunto

The first edition of Leadership Communication was well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations – all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.

Su questo libro

Contenuti:

Introduction: What is Leadership Communication
Section One Core Leadership Communication
1 Developing Leadership Communication Strategy
2 Creating Effective Leadership Documents
3 Using Language to Achieve a Leadership Purpose
4 Developing and Delivering Leadership Presentations
5 Using Graphics and PowerPoint for a Leadership Edge
Section Two Managerial Leadership Communication
6 Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communication
7 Leading Productive Management Meetings
8 Building and Leading High-Performing Teams
Section Three Corporate Leadership Communication
9 Establishing Leadership through Strategic Internal Communications
10 Leading through Effective External Relations
Appendix
A Transition Words
B Successful Case Analysis and Discussion
C The Business of Grammar
D Usage Self-Assessment

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2007
• ISBN 10: 0071259147
• ISBN 13: 9780071259149
• Rilegatura: Copertina flessibile
• Numero edizione: 2