Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.
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1: The Fundamentals of Managerial Economics
2: Market Forces: Demand and Supply
3: Quantitative Demand Analysis
4: The Theory of Individual Behavior
5: The Production Process and Costs
6: The Organization of the Firm
7: The Nature of Industry
8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9: Basic Oligopoly Models
10: Game Theory: Inside Oligopoly
11: Pricing Strategies for Firms with Market Power
12: The Economics of Information
13: Advanced Topics in Business Strategy
14: A Manager’s Guide to Government in the Marketplace
Case Study: Challenges at Time Warner: A Case Study in Business Strategy
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro McGraw Hill Higher Education. PAPERBACK. Condizione libro: New. 0071263209 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Codice libro della libreria SKU003794
Descrizione libro Mcgraw-Hill Publ.Comp., 2008. Taschenbuch. Condizione libro: Neu. 623 Seiten 4255 Sprache: Englisch Gewicht in Gramm: 862. Codice libro della libreria 12421
Descrizione libro The McGraw-Hill Company. Condizione libro: New. pp. 672. Codice libro della libreria 7596604