Articoli correlati a Consumer Behavior (Int'l Ed)
Sinossi
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book
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Informazioni sugli autori
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education / Asia
- Data di pubblicazione2010
- ISBN 10 0071267816
- ISBN 13 9780071267816
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine576
- Contatto del produttorenon disponibile
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Consumer Behavior & Marketing Strategy, 9th Edition
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Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy, 9th Edition
Editore:
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Consumer Behavior & Marketing Strategy
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McGraw-Hill Education / Asia, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior
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McGraw-Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy
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ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071267816. Codice articolo 9797723
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Consumer Behavior & Marketing Strategy, 9th Edition
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ISBN 10: 0071267816
ISBN 13: 9780071267816
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780071267816. Codice articolo 9776424
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Consumer Behavior & Marketing Strategy, 9th Edition
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ISBN 10: 0071267816
ISBN 13: 9780071267816
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