Marketing Management - Brossura

Marshall, Greg; Johnston, Mark

Brossura

ISBN 10: 0071283188 ISBN 13: 9780071283182

Casa editrice: McGraw-Hill Education, 2009

Riassunto

Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

Su questo libro

L'autore:

Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Gregs industry experience includes 13 years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. When he left Warner Lambert in 1986 to enter academe, he was the manager of the top-performing sales district in the United States. In addition, he has served as a consultant and trainer for a variety of organizations in both the private and public sectors, primarily in the areas of marketing planning, strategy development, and service quality.

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2009
• ISBN 10: 0071283188
• ISBN 13: 9780071283182
• Rilegatura: Copertina flessibile
• Numero di pagine: 768