Principles of Economics

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9780071285421: Principles of Economics

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best throughout, and the best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises.

Frank/Bernanke also encourages students to become "Economic Naturalists," by employing basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

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L'autore:

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

Contenuti:

Part I Introduction
Ch 1 Thinking Like an Economist
Ch 2 Comparative Advantage
Ch 3 Supply and Demand
Part II Competition and the Invisible Hand
Ch 4 Elasticity
Ch 5 Demand
Ch 6 Perfectly Competitive Supply
Ch 7 Efficiency and Exchange
Ch 8 The Invisible Hand in Action
Part III Market Imperfections
Ch 9 Monopoly, Oligopoly, and Monopolistic Competition
Ch 10 Games and Strategic Behavior
Ch 11 Externalities and Property Rights
Ch 12 The Economics of Information
Part IV Economics of Public Policy
Ch 13 Labor Markets, Poverty, and Income Distribution
Ch 14 The Environment, Health, and Safety
Ch 15 Public Goods and Tax Policy
Part V Macroeconomics: Data and Issues
Ch 16 Spending, Income, and GDP
Ch 17 Inflation and the Price Level
Ch 18 Wages and Unemployment
Part VI The Economy in the Long Run
Ch 19 Economic Growth
Ch 20 Saving, Capital Formation, and Financial Markets
Ch 21 The Financial System, Money, and Prices
Part VII The Economy in the Short Run
Ch 22 Short-Term Fluctuations
Ch 23 Spending and Output in the Short Run
Ch 24 Stabilizing the Economy: The Role of the Federal Reserve
Ch 25 Aggregate Demand and Aggregate Supply
Ch 26 Macroeconomic Policy
Part VIII The International Economy
Ch 27 Exchange Rates and the Open Economy
Ch 28 International Trade and Capital Flows
Glossary

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Robert H. Frank
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Descrizione libro McGraw-Hill, 2008. Condizione libro: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0885MGPrincEconoFrank]. Codice libro della libreria 007128542301125

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