Introduction to Business - Brossura

Dias, Laura

Brossura

ISBN 10: 007128785X ISBN 13: 9780071287852

Casa editrice: McGraw-Hill Education, 2008

Riassunto

Discover a New World.

The night sky can look like an endless canvas of twinkling lights to the untrained observer. For thousands of years, constellations have helped break up space into manageable pieces to aid navigation. By connecting the stars we can relate to the unknown providing a guide to reach our destination...

Introduction to Business

* Guides students through topics by dividing each into smaller sections encouraging student understanding and building confidence.
* Connects students with the working world with numerous real-world applications and relevant career-focused content.
* Links course learning objectives to chapter content and all instructor support materials saving valuable prep time allowing time to focus on students.

Su questo libro

Contenuti:

1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits
2: How Economics Affects Business
3: Competition in Global Markets
4: Demonstrating Ethical Behavior and Social Responsibility
5: Entrepreneurship and Starting a Small Business
6: Management
7: Leadership and Motivation
8: Human Resource Management: Finding and Keeping the Best Employees
9: Marketing Businesses and Products
10: Product and Service Promotion
11: Using Technology and Business
12: Understanding Financial Information and Accounting
13: Securities Markets and Financial Institutions
14: Managing Personal Finance

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2008
• ISBN 10: 007128785X
• ISBN 13: 9780071287852
• Rilegatura: Copertina flessibile