International Business - Brossura

Hill, Charles W. L.

Brossura

ISBN 10: 0071287981 ISBN 13: 9780071287982

Casa editrice: McGraw-Hill Higher Education, 2008

Riassunto

Market-defining since it was first introduced, International Business 7e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Su questo libro

L'autore:

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Contenuti:

Part 1: Introduction and Overview
1: Globalization

Part 2: Country Differences
2: National Differences in Political Economy
3: Differences in Culture
4: Ethics in International Business
Cases: Nike: The Sweatshop Debate Etch a Sketch Ethics
AIDS Drugs in South Africa
Matsushita and Japan’s Changing Culture
Mired in Corruption – Kellogg, Brown and Root in Nigeria

Part 3: The Global Trade and Investment Environment
5: International Trade Theory
6: The Political Economy of International Trade
7: The Political Economy of Foreign Direct Investment
8: Regional Economic Integration
Cases: Agricultural Subsidies and Development
Boeing versus Airbus: Two Decades of Trade Disputes
The Politics of Trade in Steel
Dixon Ticonderoga
Drug Development in the European Union
Logitech

Part 4: The Global Monetary System
9: The Foreign Exchange Market
10: The International Monetary System
11: Global Capital Markets
Cases
The Tragedy of the Congo
The Russian Ruble Crisis and its Aftermath
The Samurai Bond Market

Part 5: The Strategy and Structure of International Business
12: The Strategy of International Business
13: The Organization of International Business
14: Entry Strategy and Strategic Alliances
Cases
Toyota – The Rise of a Global Corporation
Wal-Mart’s Global Expansion
Black & Decker
Lincoln Electric

Part 6: International Business Operations
15: Exporting, Importing, and Countertrade
16: Global Production, Outsourcing, and Logistics
17: Global Marketing and R&D
18: Global Human Resource Management
19: Accounting in the International Business
20: Financial Management in the International Business
Cases
Molex
Procter & Gamble in Japan
Merrill Lynch in Japan
Glossary
Photo Credits
Indexes

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2008
• ISBN 10: 0071287981
• ISBN 13: 9780071287982
• Rilegatura: Copertina flessibile
• Numero di pagine: 768