Business Research Methods - Brossura

Cooper, Donald; Schindler, Pamela

Brossura

ISBN 10: 0071289224 ISBN 13: 9780071289221

Casa editrice: McGraw-Hill Education / Asia, 2010

Riassunto

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

Su questo libro

L'autore

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Contenuti

Appendix 1a: How the Research Industry Works

2. Ethics in Business Research

3. Thinking Like a Researcher

4. The Research Process: An Overview

5. Clarifying the Research Question through Secondary Data and Exploration

Appendix 5a: Bibliographic Database Searches

Appendix 5b: Advanced Searches

Part II: The Design of Business Research

6. Research Design: An Overview

7. Qualitative Research

8. Observation Studies

9. Experiments

10. Surveys

Appendix 10a: Complex Experimental Designs

Appendix 10b: Test Markets

Part III: The Sources and Collection of Data

11. Measurement

12. Measurement Scales

13. Questionnaires and Instruments

Appendix 13a: Crafting Effective Measurement Questions

Appendix 13b: Pretesting Options and Discoveries

14. Sampling

Appendix 14a: Determining Sample Size

Part IV: Analysis and Presentation of Data

15. Data Preparation and Description

Appendix 15a: Describing Data Statistically

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Insights and Findings: Written Reports

21. Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:

A. Business Research Requests and Proposals (with Sample RFP)

B. Focus Group Discussion Guide

C. Nonparametric Significance Tests

D. Selected Statistical Tables

References and Readings

Su questa edizione

• Editore: McGraw-Hill Education / Asia
• Data di pubblicazione: 2010
• ISBN 10: 0071289224
• ISBN 13: 9780071289221
• Rilegatura: Copertina flessibile
• Numero di pagine: 864