Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
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Associate professor of management at the Stern School of Business, New York University. Professor Schilling earned a B.S. in business from the University of Colorado in 1990 and a Ph.D. in strategic management from theUniversity of Washington in 1997. She worked as an assistant professor for Boston University for four years before joining Stern. She recently won a National Science Foundation Early CAREER award that includes a grant to support her research for the next five years. She also won the Broderick prize for research while working at Boston University.
PART ONE Industry Dynamics of Technological Innovation
2Sources of Innovation
3Types and Patterns of Innovation
4Standards Battles and Design Dominance
5Timing of Entry
PART TWO Formulating Technological Innovation Strategy
6Defining the Organization’s Strategic Direction
7Choosing Innovation Projects
PART THREE Implementing Technological Innovation Strategy
10Organizing for Innovation
11Managing the New Product Development Process
12Managing New Product Development Teams
13Crafting a Deployment Strategy
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Descrizione libro McGraw-Hill Higher Education 01/04/2010, 2010. Condizione libro: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Codice libro della libreria 1111-9780071289573
Descrizione libro McGraw Hill Higher Education, 2010. Paperback. Condizione libro: New. Codice libro della libreria DADAX0071289577