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9780071316514: Research Methods in Psychology
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Now in its ninth successful edition, Research Methods in Psychology unites students’ passion for psychology with their interest in answering questions about behavior and mental processes. The text introduces students to an array of methodological tools psychologists use in their research -- from the basics of scientific inquiry, ethical conduct, and controlled observation to correlational, experimental, and applied approaches to research. Throughout, students learn research methods within the context of classic and contemporary studies from diverse areas of psychology.

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L'autore:
Eugene B. Zechmeister is a Professor of Psychology at Loyola University of Chicago, a large metropolitan university where he has taught both undergraduate and graduate courses since Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. A specialist in the field of human cognition, Professor Zechmeister authored, with S.E. Nyberg, Human Memory: An Introduction to Research and Theory (Brooks/Cole, 1982), and with J.E. Johnson, Critical Thinking: A functional Approach (Brooks/Cole, 1992). He is a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the American Psychological Society. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. Professor Zechmeister currently is the Undergraduate Program Director for the Loyola University of Chicago Psychology Department.
Contenuti:

Part I General Issues
1 Introduction
2 The Scientific Method
3 Ethical Issues in the Conduct of Psychological Research
Part II Descriptive Methods
4 Observation
5 Survey Research
Part III Experimental Methods
6 Independent Groups Designs
7 Repeated Measures Designs
8 Complex Designs
Part IV Applied Research
9 Single-Case Designs, and Small-n Research
10 Quasi-Experimental Designs and Program Evaluation
Part V Analyzing and Reporting Research
11 Data Analysis and Interpretation: Part I. Describing Data, Confidence
Intervals, Correlation
12 Data Analysis and Interpretation: Part II. Tests of Statistical
Significance and the Analysis Story
13 Communication in Psychology
Appendix: Statistical Tables

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  • EditoreMcGraw-Hill Higher Education
  • Data di pubblicazione2011
  • ISBN 10 0071316515
  • ISBN 13 9780071316514
  • RilegaturaCopertina flessibile
  • Numero di pagine544
  • Valutazione libreria

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Altre edizioni note dello stesso titolo

9780078035180: Research Methods In Psychology

Edizione in evidenza

ISBN 10:  007803518X ISBN 13:  9780078035180
Casa editrice: McGraw-Hill Education, 2011
Rilegato

  • 9780071086813: RESEARCH METHODS IN PSYCHOLOGY

    McGraw..., 2011
    Brossura

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