Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
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A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.Contenuti:
Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: Leading the Process of Crafting and Executing Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources and Competitive Position
Section C: Crafting a Strategy
Chapter 5: Five Generic Competitive Strategies--Which One to Employ?
Chapter 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Diversification: Strategies for Managing a Group of Businesses
Chapter 9: Ethical Business Strategies, Social Responsibility, and Environmental Sustainability
Section D: Executing the Strategy
Chapter 10: Building an Organization Capable of Good Strategy Execution
Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution
Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution
Part II: Cases
Mystic Monk Coffee
Whole Foods Market in 2010
Competition in the Warehouse Club Industry
Competition in Energy Drinks, Sports, and Vitamin-Enhanced Beverages
Blue Nile in 2010
Apple in 2010
Gap Inc. in 2010
Google in 2010
SkyWest, Inc. in 2009
Silver Ships: Its Strategy in the Military and Workboat Industry
Skype's Spin Off from eBay: Is it Ready for an IPO?
Sara Lee in 2010: Has Its Retrenchment Strategy Benefited Shareholders?
Smuckers in 2010: Expanding the Business Lineup
Dilemma at Devil's Den
Southwest Airlines in 2010
Starbucks in 2010
Norton Lilly: Implementing Transformational Change in the Shipping Industry
The Good Hotel
W.L. Gore and Associates
Rhino Capture in South Africa
Countywide Financial and the Subprime Mortgage Debacle
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Descrizione libro McGraw Hill Higher Education, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 0071317007
Descrizione libro McGraw Hill Higher Education, 2011. PAPERBACK. Condizione libro: New. 0071317007. Codice libro della libreria 52.MCGRAW9780071317009
Descrizione libro McGraw Hill Higher Education, 2011. PAPERBACK. Condizione libro: New. 0071317007. Codice libro della libreria MCGRAW9780071317009
Descrizione libro McGraw Hill Higher Education. PAPERBACK. Condizione libro: New. 0071317007 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Codice libro della libreria SKU002789
Descrizione libro The McGraw-Hill Company. Condizione libro: New. pp. 1184. Codice libro della libreria 38582671