The dynamics of mass comunication

 
9780071318266: The dynamics of mass comunication

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

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L'autore:

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Contenuti:

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Books

Chapter 8 Radio

Chapter 9 Sound Recording

Chapter 10 Motion Pictures

Chapter 11 Broadcast Television

Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index

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Dominick, Joseph
Editore: McGraw-Hill Education
ISBN 10: 0071318267 ISBN 13: 9780071318266
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Descrizione libro McGraw-Hill Education. Condizione libro: Brand New. Softcover, International Edition. This is an International Edition. Codice libro della libreria 39321674A

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Dominick, Joseph R
Editore: McGraw-Hill Higher Education (2012)
ISBN 10: 0071318267 ISBN 13: 9780071318266
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Descrizione libro McGraw-Hill Higher Education, 2012. Paperback. Condizione libro: Brand New. 12 edition. 512 pages. 10.79x8.43x0.71 inches. In Stock. Codice libro della libreria __0071318267

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Dominick, Joseph R.
Editore: McGraw Hill Higher Education (2012)
ISBN 10: 0071318267 ISBN 13: 9780071318266
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(Rumford, ME, U.S.A.)
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Descrizione libro McGraw Hill Higher Education, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0071318267

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