Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
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Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.Contenuti:
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 The Internet and Social Media
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Part III Specific Media Professions
Chapter 13 News Gathering and Reporting
Chapter 14 Public RelationsChapter 15 Advertising
Part IV Regulation of the Mass Media
Chapter 16 Formal Controls: Laws, Rules, Regulations.
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 Social Effects of Mass Communication
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Descrizione libro McGraw-Hill Education, 2012. Condizione libro: NEW. Codice libro della libreria 9780071318266
Descrizione libro McGraw-Hill Higher Education, 2012. Paperback. Condizione libro: Brand New. 12 edition. 512 pages. 10.79x8.43x0.71 inches. In Stock. Codice libro della libreria __0071318267
Descrizione libro McGraw Hill Higher Education, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0071318267