Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Chapter 1: The Changing Environment for Business
Case: Google, Inc.
Chapter 2: Communicating Strategically
Case: Galen Healthcare System
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea*
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue’ Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck’s Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney’s America Them Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 9,29
In U.S.A.
Descrizione libro Soft cover. Condizione: New. International Edition. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Codice articolo 40056