Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Sales forces that simply communicate value to customers are doomed to failsales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or serviceit rests on the critical ability to create value for customers. Enter Rethinking the Sales Force. In this book, best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created a breakthrough guide for sales and marketing executives.
Rackham and De Vincentis help sales forces rethink and retool their selling strategies by introducing eye-opening insight for winning in the new marketplace.
"Of the many books published each year on marketing and selling, only a tiny fraction have anything new to say. This is one of them. It will radically change your thinking about your sales force, and even whether you need one."Philip Kotler, Distinguished Professor of International Marketing, J. L. Kellogg Graduate School of Management, Northwestern University
"A compelling premise. Without question, this is an important and useful book for companies serious about improving sales performance."Chuck Farr, Former Vice-Chairman, American Express.
"Sales forces of tomorrow will need to be fundamentally different from today. This book provides an interesting and valuable window into the future of selling and what the next generation sales force will have to do to prosper."Michael Graff, President, Business Aircraft, Bombardier Aerospace
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,74
In U.S.A.
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0071342532
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0071342532
Descrizione libro Hardback or Cased Book. Condizione: New. Rethinking the Sales Force: Redefining Selling to Create and Capture Cutsomer Value 1.41. Book. Codice articolo BBS-9780071342537
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0071342532
Descrizione libro Condizione: new. Codice articolo FrontCover0071342532
Descrizione libro Condizione: New. Codice articolo I-9780071342537
Descrizione libro Condizione: New. Codice articolo 495244-n
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 0071342532-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0071342532-new
Descrizione libro Hardcover. Condizione: New. Special order direct from the distributor. Codice articolo ING9780071342537