Abraham Maslow (1908-1970) has been widely recognized as a great visionary of modern psychology and related social thought including business behaviour. This second edition of his biography explores the business applications of Maslow's thought.
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Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work? "Maslow laid the foundation for the human side of management. All students of an participants in the human community, especially the management and organization of work, should read this seminal biography."--Warren Bennis, Professor of Business Administration, University of Southern California, author of Leaders. Fascinating and visionary, Abraham Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the cornerstones of contemporary marketing, motivation, self-actualization, and management trends. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century--at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.From Publishers Weekly:
Brandeis psychologist Maslow (1908-1970), a founder of humanistic psychology, was an uneasy hero of the 1960s counterculture. As spiritualistic fads swept the country, he scolded Esalen Institute instructors for their smugness and warned his followers that too much inwardness is not psychologically healthy. This apostle of self-actualization and creative "peak experiences" was an intensely private man who rarely discussed his own mystical highs. Hoffman, biographer of Wilhelm Reich, has interviewed Maslow's friends, family and students, and while he never fully pierces his subject's calm, scholarly demeanor, his thoughtful biography has its rewards. We meet Maslow the youthful sexologist of the 1930s (his findings were championed decades later by feminists); the socialist-leaning rebel who married his cousin and lived on a commune; the professor who actively disliked conformist students. The first full-scale biography of Maslow, this profile will be of interest to the many people touched by his humanistic vision of personal growth. Photos not seen by PW.
Copyright 1988 Reed Business Information, Inc.
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Descrizione libro Mcgraw-Hill, 1999. Paperback. Condizione libro: New. Codice libro della libreria P110071342672
Descrizione libro Mcgraw-Hill, 1999. Paperback. Condizione libro: New. Rev Upd Su. Codice libro della libreria DADAX0071342672