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Spese di spedizione:
EUR 4,01
In U.S.A.
Descrizione libro Condizione: new. Codice articolo FrontCover0071362533
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0071362533
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0071362533
Descrizione libro Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. " "Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author of Discovering the Soul of Service." From the Back Cover: "Develop a "Corner Store" Relationship with Each Customer--No Matter How Large Your Organization Small-town retailers have long been recognized for their ability to establish genuine customer relationships, sincere bonds of trust and familiarity that last for decades and pass from generation to generation. Secrets of Customer Relationship Management presents and examines their observable, quantifiable relationship-building techniques and explains how they can be adapted for use by any size company--up to and including large, multinational businesses and organizations.Building on author Jim Barnes's 25-plus years of experience in understanding and creating customer loyalty, this unique and insightful book explores: *The essence of genuine customer relationships--and the content and characteristics of such relationships *Techniques to develop personalized relationships through e-commerce and the Internet *Strategies to extend successful customer relationship techniques to suppliers, employees, channel members, and shareholders.". Codice articolo 022761
Descrizione libro Hardcover. Condizione: New. Codice articolo Abebooks48252
Descrizione libro Condizione: New. New. In shrink wrap. Looks like an interesting title! 2. Codice articolo Q-0071362533