Articoli correlati a Max-E-Marketing in the Net Future: The Seven Imperatives...
Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy - Rilegato
In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Product Description:
Stan Rapp is Chairman and CEO of McCann Relationship Marketing (MRM) Worldwide, and a member of the Board of McCann-Erickson WorldGroup. MRM is a global leader in CRM marketing practices, with offices in 33 countries. The former CEO of Rapp Collins Worldwide, he is a member of the Hall of Fame of the Direct Marketing Association and was recently honored by Advertising Age magazine and the Advertising Club of New York for his central role in shaping the history of advertising in the twentieth century. The five books co-authored by Stan Rapp and Tom Collins first predicted and then chronicled the shift from mass marketing to individualized marketing.
Chuck Martin, a popular online publisher, lecturer, marketer, and author, is Chairman and CEO of Net Future Institute, a U.S.-based think tank on the Internet and business. He has been a journalist at five daily newspapers and has been editor-in-chief of four national magazines. He was founding Publisher of Interactive Age and Vice President of Publishing and Advertising at IBM. He is the author of The New York Times bestseller, The Digital Estate, and most recently, Net Future.
Book by Rapp Stan Martin Chuck
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill
- Data di pubblicazione2000
- ISBN 10 0071364722
- ISBN 13 9780071364720
- RilegaturaCopertina rigida
- Numero di pagine251
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Max-E-Marketing in the Net Future: the Seven Imperatives for Outsmarting the Competition
Editore:
McGraw-Hill Companies, The
(2000)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Prima edizione
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 39031821-6
Compra usato
EUR 3,79
Convertire valuta
Foto dell'editore
Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
Editore:
McGraw-Hill
(2000)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_350392782
Compra usato
EUR 4,74
Convertire valuta
Foto dell'editore
Max-e-marketing for the Net Future: How to Outsmart the Competition in the Battle for Internet-age Supremacy
Editore:
McGraw-Hill
(2001)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Hardcover. First ition edition. Very Good/Very Good (32384) . Hardcover, very good condition, w. ltly slanted, v. ltly compressed sp. Ltly tanned p. edges, a few v. lt spots. Clean, tight, unmarked. Dj very good, ltly rubbed--lt marks. Sme v. lt edgwr at top and bottom. 251. Codice articolo 32384
Compra usato
EUR 7,55
Convertire valuta
Foto dell'editore
Max-E-Marketing in the Net Future: the Seven Imperatives for Outsmarting the Competition
Editore:
McGraw-Hill Companies, The
(2000)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Prima edizione
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. 1st Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 16905496-20
Compra usato
EUR 3,99
Convertire valuta
Foto dell'editore
Max-E-Marketing in the Net Future
Editore:
McGraw-Hill
(2001)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Hardcover. Condizione: Used: Acceptable. Hardback with D/J in very good condition. Minor scuffing to spine of D/J. In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers. Unlock the fundamentals of marketing success in the digital economy with two of the world's leading e-business visionaries. Codice articolo 22589
Compra usato
EUR 7,64
Convertire valuta
Foto dell'editore
Max-e-marketing in The Net Future: The Seven Imperatives for Outsmarting The Competition
Editore:
McGraw-Hill
(2000)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Muy bueno. Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers. EAN: 9780071364720 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Max-e-marketing in The Net Future: The Seven Imperatives for Outsmarting The CompetitionAutor: Stan Rapp| Chuck Martin Editorial: McGraw-Hill Inc.,US (15 diciembre 2000) Idioma: EN Páginas: 251 Formato: Tapa dura Peso: 576 Año de publicación: 2000. Codice articolo T7-X6GG-ZRZ3
Compra usato
EUR 8,90
Convertire valuta
Foto dell'editore
Max-e-marketing in The Net Future: The Seven Imperatives for Outsmarting The Competition
Editore:
McGraw-Hill
(2000)
ISBN 10: 0071364722
ISBN 13: 9780071364720
Antico o usato
Rilegato
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Como nuevo. Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers. EAN: 9780071364720 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Max-e-marketing in The Net Future: The Seven Imperatives for Outsmarting The CompetitionAutor: Stan Rapp| Chuck Martin Editorial: McGraw-Hill Inc.,US (15 diciembre 2000) Idioma: EN Páginas: 251 Formato: Tapa dura Peso: 576 Año de publicación: 2000. Codice articolo Happ-2021-Aug-23-47226
Compra usato
EUR 8,90
Convertire valuta