The Auction-App: How Companies Tap the Power of Online Auctions to Maximize Growth: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth - Rilegato

Harden, Leland; Heyman, Bob

Rilegato

ISBN 10: 0071387358 ISBN 13: 9780071387354

Casa editrice: McGraw-Hill, 2002

Riassunto

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to: Liquidate excess inventory Acquire new customers cost-effectively Conduct real-time market research Provide new avenues of cooperation between sellers and suppliers

Su questo libro

L'autore:

Leland Harden and Bob Heyman are cofounders of pioneer Internet marketing firm Cybernautics, and the originators of online marketing techniques that have become standards throughout the industry. Harden has written for AdWeek, DM News, and Interactive Marketing News, and is a regularly featured expert on national television and radio. Heyman is founder and principal of New Canoe, a member of the Catenas group of professional services companies.

Product Description:

Book by Harden Leland Heyman Bob

Su questa edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 2002
• ISBN 10: 0071387358
• ISBN 13: 9780071387354
• Rilegatura: Copertina rigida
• Numero di pagine: 298