The Southwest Airlines Way - Rilegato

Gittell, Jody Hoffer

Rilegato

ISBN 10: 0071396837 ISBN 13: 9780071396837

Casa editrice: McGraw-Hill Education, 2003

Riassunto

The Southwest Airlines Way explores the policies, strategies, and techniques that have led to Southwest's success and explains how these proven methods can be put to work in any organization. It explains how American, Continental, United, and other airlines have tried to imitate Southwest - and why they have failed. Based on Professor Jody Hoffer Gittell's eight years of field research in the airline industry, this book unveils the secret ingredient - high performance relationships - that has enabled Southwest to sustain a steady 10 to 15 percent rate of growth throughout its 32-year history while turning a profit in every year but its first.

Su questo libro

L'autore:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Description:

Book by Jody Hoffer Gittell

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2003
• ISBN 10: 0071396837
• ISBN 13: 9780071396837
• Rilegatura: Copertina rigida
• Numero di pagine: 300