The Hero and the Outlaw - Brossura

Mark, Margaret; Pearson, Carol

Brossura

ISBN 10: 0071407618 ISBN 13: 9780071407618

Casa editrice: McGraw-Hill Education, 2002

Riassunto

"This provocative and insightful book could and should revolutionize the world of marketing."--Margaret Wheatley Using studies drawn from the experiences of Nike, Ivory, and other powerhouse brands, the authors show companies how to create a brand that most effectively corresponds to archetypes--fundamental patterns in the unconscious mind--and capture the consumers' attention and loyalty.

Su questo libro

L'autore:

Margaret Mark (New York, NY) is President of Strategic Insight, a consulting firm specializing in creative strategic direction for businesses and brands. She is formerly Executive Vice President of Young & Rubicam.

Product Description:

Book by Mark Margaret Pearson Carol S

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• ISBN 10: 0071407618
• ISBN 13: 9780071407618
• Rilegatura: Copertina flessibile
• Numero di pagine: 384