Power Sales Writing - Brossura

Hershkowitz-Coore, Sue

Brossura

ISBN 10: 0071410333 ISBN 13: 9780071410335

Casa editrice: McGraw-Hill Education, 2003

Riassunto

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

• Lists of power words and phrases
• Editing and revision techniques
• Tips on how to break bad news and achieve desired outcomes
• Advice on translating sales skills into copy
• Techniques for getting prospects to act by articulating their needs

Su questo libro

L'autore:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Dalla quarta di copertina:

Write for results with speed, power, and confidence!

Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.

Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:

• Straightforward must-ask prewriting questions that sharpen your message
• Quick techniques for foolproof editing and revising
• Expert tips on translating your sales skills into selling copy
• Proven methods for motivating readers to action
• Winning advice on delivering bad news in a good way
• Crucial need-to-know lists of power words and phrases

Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2003
• ISBN 10: 0071410333
• ISBN 13: 9780071410335
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 144