How to Make the Most Out of Every Media Appearance: Getting Your Message Across on the Air, in Print, or Online - Brossura

Merlis, George

Brossura

ISBN 10: 0071416714 ISBN 13: 9780071416719

Casa editrice: McGraw-Hill, 2003

Riassunto

Tips for saying the right things when the cameras are rolling and the reporters are taking notes In today's media-saturated business arena, "good press" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. How to Make the Most Out of Every Media Appearanceshows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted. Written by George Merlis, an Emmy-awardwinning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for: Defining a message and making it media-friendly Understanding what a media outlet is really looking for Concisely and accurately delivering a message--and no more

Su questo libro

L'autore:

George Merlis an Emmy awardwinner, is the former executive producer of "Good Morning America", "CBS Morning News," and other network programs. He has been involved with more than 10,000 interviews and on-camera demonstrations.

Product Description:

Book by Merlis George

Su questa edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 2003
• ISBN 10: 0071416714
• ISBN 13: 9780071416719
• Rilegatura: Copertina flessibile
• Numero di pagine: 288