Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times - Rilegato

McGrath, Michael E.

Rilegato

ISBN 10: 0071435123 ISBN 13: 9780071435123

Casa editrice: McGraw Hill, 2004

Riassunto

A Hands-on manager's guide to making the most of today's product development breakthroughs

A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems.

Processes explored in Next Generation Product Development, and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioner's guidebook will:

• Establish a common set of frameworks and concepts
• Introduce new project portfolio and product strategy management practices
• Help R&D professionals increase productivity by 30 to 50 percent

Su questo libro

L'autore:

Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE (Product And Cycle-time Excellence), PRTMs product-development consulting practice, and has directed many of PRTMs projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.

Product Description:

'McGrath has again crafted new ideas to drive product development' - William A. Kozy President, BD Diagnostics. This is a manager's guide to harnessing - and gaining maximum competitive advantage from - today's most compelling product development practices. A quarter century after MRP arrived to transform the global manufacturing arena, "Next Generation Product Development" - written by PRTM cofounder and PACE[registered] developer Michael McGrath - promises to revolutionize new product development. Let its combination of real-world practice and cutting-edge insight show you how to consistently increase your organization's R&D productivity by 30 to 50 percent - and transform you into an R&D leader.'I recommend that senior R&D managers, enterprise IT planners, chief information officers, chief technical officers, and chief operating officers read and discuss this book. It would help them improve corporate focus on how to achieve a more holistic 'real-time' environment for managing product strategy and product development' - Marc Halpern Research Director, Product Life Cycle Management, Gartner Research. 'Michael McGrath led a revolution in product development with PACE[registered] in the 1990s. In "Next Generation Product Development", he once again provides critical insights on an issue every CEO faces - how to get more out of your R&D investment' - R. Ernest Waaser President and CEO, Hill-Rom Company, Inc.'R&D efficiency is the challenge of the new millennium. It is a survival imperative. Early adopters of the management practices defined in "Next Generation Product Development" will build a significant and sustainable competitive advantage' - Tom Porter Chief Technical Officer, Seagate Technology. 'Once again, Michael McGrath and PRTM provide a roadmap for gaining competitive advantage through product development. The focus on productivity improvement is timely, as we struggle with the need for more new products and tighter development budgets' - Mark Stasell VP

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2004
• ISBN 10: 0071435123
• ISBN 13: 9780071435123
• Rilegatura: Copertina rigida
• Numero di pagine: 352