Dimensional Selling: Using the Breakthrough Q4 Approach to Close More Sales - Rilegato

Buzzotta, Victor; Lefton, R.

Rilegato

ISBN 10: 0071447334 ISBN 13: 9780071447331

Casa editrice: McGraw-Hill Education, 2005

Riassunto

A powerful, behavioral-based approach to closing sales

Called dimensional selling, the Q4 model evaluates customers' specific behavioral patterns. It enables sales professionals to tailor presentations to personality traits, thereby forging strong bonds of trust and enduring relationships with customers. Psychologists Victor Buzzotta and Robert Lefton present this proven sales approach based on behavioral science that is guaranteed to give sales professionals an unbeatable competitive edge. Drawing upon their work with Citicorp, Hyatt Corp., Merrill Lynch, Warner Bros., and other top companies, the authors show readers how to:

• Pinpoint what motivates individual buyers
• Work more effectively with customers by understanding their basic behavior patterns
• Adapt selling strategies on the fly
• Manage problem customers--regardless of their issues
• Plan sales calls that optimize the chances of success

Su questo libro

L'autore

Victor R. Buzzotta, Ph.D. is cofounder and chairman of the board of Psychological Associates and CEO of Dimensional Worldwide.

Dalla quarta di copertina

A powerful, behavioral-science-based approach to closing sales and building customer loyalty

In today's super-competitive selling environment, trust is often the key to making a sale. But earning your customers' trust and building long-term relationships with them requires a unique set of selling skills based on sound psychological principles. Written by psychologists Victor Buzzotta and Robert Lefton, this book arms you with those skills and much more.

At the core of Dimensional Selling is a proven, behavioral-science-centered approach based on tested research into customer motivation and buying trends. This method uses sophisticated, yet easy-to-learn techniques for evaluating customers and tailoring presentations to their specific behavior patterns, letting you forge strong bonds of trust and loyalty with them. You'll learn how to:

• Quickly and decisively pinpoint what motivates each buyer
• Zero in on customer behavior patterns and work more effectively with customers
• Plan sales calls that optimize your chances of success
• Adapt your selling strategies on the fly, using the best approach for each situation
• Get customers to work with you during a sales call
• Manage problem customers, regardless of their issues

You may not be born with the knack for quickly earning customers' trust--but you can learn it. Dimensional Selling shows you how, for every sales setting and situation.

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2005
• ISBN 10: 0071447334
• ISBN 13: 9780071447331
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 250