Successful Direct Marketing Methods

Valutazione media 3,88
( su 40 valutazioni fornite da GoodReads )
 
9780071458290: Successful Direct Marketing Methods

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

  • The expanding objectives of direct marketing in the digital age
  • Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
  • CRM applications, data mining, call center, campaign management, and sales force automation
  • Customer experience management--connecting customers and brands at every touch point
  • Brand building with direct marketing tools and techniques
  • The growth of direct marketing in Europe, Asia, and Latin America
  • Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.

Ron Jacobs is president of Jacobs &Clevenger, a multichannel, direct marketingcommunications agency that provides direct,digital, and database marketing services;transactional branding; and customermarketing programs. J&C’s practice areasinclude cross-channel strategy and planning,implementation, and creative and databaseoptimization. The author of many articles ondirect marketing and a frequent speaker, heworks with clients and organizations in theU.S. and around the world.

Dalla quarta di copertina:

“The most thorough, straightforward, and informative book available on direct marketing…As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
—John R. Goodman, President, Pareto Marketing, Inc.

“A totally current, authoritative marketing corpus for students and executives alike… Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
—Daniel Morel, Chairman and Global CEO, Wunderman“…Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
—George S. Wiedemann, former President and CEO, Responsys.com

“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape…I can’t imagine anyone in direct marketing not finding it indispensable.”
—Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Stone, Bob; Jacobs, Ron
Editore: McGraw-Hill Education
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Quantità: 1
Da
Cronus Books
(Carson City, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education. Condizione libro: New. 0071458298 New Inside & Out. Crisp & Clean! Excellent book! ( z1s82B ) ** Fast Shipping! **. Codice libro della libreria SKU1011139

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 17,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,67
In U.S.A.
Destinazione, tempi e costi

2.

Stone, Bob; Jacobs, Ron
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 1
Da
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Hardcover. Condizione libro: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Codice libro della libreria 0071458298BNA

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 25,20
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,67
In U.S.A.
Destinazione, tempi e costi

3.

Stone, Bob; Jacobs, Ron
Editore: McGraw-Hill Education
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 1
Da
BestPrice4YouAlways
(Los Angeles, CA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education. Hardcover. Condizione libro: New. 0071458298 RECEIVE in 2-4 DAYS! NEW BOOK. Satisfaction guaranteed! @. Codice libro della libreria SKU1034197

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 33,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,59
In U.S.A.
Destinazione, tempi e costi

4.

STONE
Editore: Mcgraw Hill Publishers
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Mcgraw Hill Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0071458298

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,97
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,22
In U.S.A.
Destinazione, tempi e costi

5.

Bob Stone
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Quantità: 2
Da
Book Park
(Southfield, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Brand New Book. Codice libro della libreria 0071458298BYR

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,28
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

6.

Bob Stone and Ron Jacobs
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Quantità: 1
Da
Castle Rock
(Pittsford, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97800714582901.0

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 36,76
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,67
In U.S.A.
Destinazione, tempi e costi

7.

Stone, Bob, Jacobs, Ron
Editore: McGraw-Hill Education (2007)
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education, 2007. Hardcover. Condizione libro: New. Codice libro della libreria P110071458298

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 48,36
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,75
In U.S.A.
Destinazione, tempi e costi

8.

Stone, Bob; Jacobs, Ron
Editore: McGraw-Hill (2007)
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill, 2007. Hardcover. Condizione libro: New. book. Codice libro della libreria 0071458298

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 54,33
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Bob Stone, Ron Jacobs
Editore: McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2008. Hardback. Condizione libro: New. 8th Revised edition. 234 x 193 mm. Language: English . Brand New Book. Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25 of the U.S. marketer s budget, surpassing newspapers and broadcast TV. Hailed as the bible of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today s digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today s multiple marketing channels. Codice libro della libreria BZV9780071458290

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 61,62
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Bob Stone, Ron Jacobs
Editore: McGraw-Hill (2007)
ISBN 10: 0071458298 ISBN 13: 9780071458290
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill, 2007. Hardcover. Condizione libro: New. 8. Codice libro della libreria DADAX0071458298

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 63,19
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,67
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro