Voice of the Customer: Capture and Analysis

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9780071465441: Voice of the Customer: Capture and Analysis

Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.

Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings.

Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation…customer survey design, administration, and analysis…ethnographic research…process management and Lean Product Development…the deployment of customer value into products-DFSS…and value engineering. This product design tool enables you to:

  • Minimize sources of response and measurement error
  • Discern customer preferences
  • Design VOC research to minimize mistranslation
  • Respond to analytical implications of VOC data
  • Optimize design to decrease sensitivity of CTQs to process parameters

With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products.

Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products.

Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions.

This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs …assess the cost of poor quality…design robust products to meet those needs…optimize product life cycles…and accurately validate their findings.

By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can:

  • Harness VOC data to create value-based products
  • Employ Design for Six Sigma to optimize value creation
  • Become proactive in gathering VOC information
  • Improve customer survey design, administration, and analysis
  • Accurately process VOC data
  • Deploy customer value into products-DFSS
  • Perform effective quality function deployment (QFD)
  • Get the most out of value engineering
  • Capitalize on creative design methods
  • Utilize process management and Lean Product Development
  • Apply statistical techniques and Six Sigma metrics

This wide-ranging resource will give you the ability to minimize sources of response and measurement error …clearly discern customer preferences…design VOC research to minimize the perils of mistranslation…respond to analytical implications of VOC data …and optimize design to decrease sensitivity of CTQs to process parameters.

Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Kai Yang, Ph.D. has extensive experience in many areasof quality and reliability engineering. He is also an associate professor ofindustrial and manufacturing engineering at Wayne State University.

Contenuti:

Chapter 1: Value, Innovation, and the Voice of the Customer
Chapter 2: The Product Development Process
Chapter 3: Customer Value and the Voice of the Customer
Chapter 4: Customer Survey Design, Administration, and Analysis
Chapter 5: Proactive Customer Information Gathering--Ethnographic Methods
Chapter 6: VOC Data Processing
Chapter 7: Quality Function Deployment (QFD)
Chapter 8: Customer Value Creation by Brand Development
Chapter 9: Value Engineering
Chapter 10: Customer Value Creation Through Creative Design (TRIZ)
Chapter 11: Statistical Basics and Six Sigma Metrics
References
Index

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Yang, Kai
Editore: McGraw-Hill Education (2007)
ISBN 10: 0071465448 ISBN 13: 9780071465441
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Descrizione libro McGraw-Hill Education, 2007. Hardcover. Condizione libro: New. Brand New. Delivery is usually 4 - 8 business days from day of order. Hassle free return policy satisfaction is guaranteed! Tracking number provided with every order. Ships within 24 hours. Codice libro della libreria mon0000001303

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Descrizione libro McGraw-Hill Professional, 2007. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Identify key customer needs with Six Sigma Capturing and analyzing Voice of Customer (VOC) data is one of the hardest tasks faced by many product design teams. Yang gives them the ability to create and deploy surveys, immediately analyze the results, and coordinate and drive responsive actions. Most design for six sigma product development teams fall short on truly understanding their customers' wants and needs until it is too late. Market research studies and reports are not enough, they need more. In this book, Yang demonstrates how Design for Six Sigma's statistical methods can be deployed to: identify key customer needs and assess the cost of poor quality, design robust product to meet those needs, optimize product life cycles, and accurately validate their findings. Codice libro della libreria ABE_book_new_0071465448

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Descrizione libro Condizione libro: New. Brand New books on affordable price.Shipping method: Standard & Expedite, Standard takes 7-8 and Expedited takes 4-6 working days. Due to the constantly changing USPS regulations regarding shipments to APO/FPO addresses we are not currently shipping. Codice libro della libreria 0071465448-P07

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Descrizione libro McGraw-Hill Education - Europe, United States, 2007. Hardback. Condizione libro: New. 232 x 158 mm. Language: English . Brand New Book. Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation.customer survey design, administration, and analysis.ethnographic research.process management and Lean Product Development.the deployment of customer value into products-DFSS.and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer s wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today s Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs .assess the cost of poor quality. .design robust products to meet those needs.optimize product life cycles.and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error .clearly discern customer preferences.design VOC research to minimize the perils of mistranslation.respond to analytical implications of VOC data .and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants and then develop and build outstanding products that meet, or exceed, customer expectations. Codice libro della libreria AA39780071465441

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Yang, Kai
Editore: McGraw-Hill Education - Europe, United States (2007)
ISBN 10: 0071465448 ISBN 13: 9780071465441
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Descrizione libro McGraw-Hill Education - Europe, United States, 2007. Hardback. Condizione libro: New. 232 x 158 mm. Language: English . Brand New Book. Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation.customer survey design, administration, and analysis.ethnographic research.process management and Lean Product Development.the deployment of customer value into products-DFSS.and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer s wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today s Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs .assess the cost of poor quality. .design robust products to meet those needs.optimize product life cycles.and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error .clearly discern customer preferences.design VOC research to minimize the perils of mistranslation.respond to analytical implications of VOC data .and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants and then develop and build outstanding products that meet, or exceed, customer expectations. Codice libro della libreria AA39780071465441

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