Living Brands: Collaboration + Innovation = Customer Fascination

Valutazione media 4,11
( su 9 valutazioni fornite da Goodreads )
 
9780071466141: Living Brands: Collaboration + Innovation = Customer Fascination

A Brand-New Approach to Brand-Building.

For Consumers. For Companies. For Life.

If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.

Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs. You'll learn about

  • Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration
  • Culture Casting, a new model of consumer segmentation
  • Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres
  • Megatrends, the four must-have ingredients for living brands
  • The Focus Group Hoax, the difference between what consumers say and what they really mean

Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to build stellar brands that will stand the test of time.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

WHAT'S A “LIVING” BRAND?

It's listening to your customers-and collaborating with them for life.

Living Brands signals the beginning of consumer empowerment, as Raymond Nadeau shows the way to a much-needed renaissance in advertising creativity.”-George Lois, legendary advertising pioneer

Living Brands delivers a prescription for what is required to be successful in today's marketplace.”-Ivy Ross, Executive Vice President, Design and Development, Old Navy, Gap Inc.

“Sweetface's success and the phenomenon of Tommy Hilfiger were built on a foundation of cultural collaboration. Living Brands just let the secret of our success out of the bag.” -Andy Hilfiger, SVP of Music and Entertainment, Tommy Hilfiger Corporation

Living Brands defines marketing's new gold standard. We all knew it was coming. With the printing of this book, we now all know it's here.”-Irene Gazis, Client Communications Director, OMD US

“Discovery marketing has been the cornerstone of success for Ketel One. This book captures key insights that are valuable for any brand leader.”-William L. Eldien, President, Nolet Spirits USA

About the Author:

Raymond A. Nadeau is the founder of the agency LBLM (Living Brands, Living Media) and the former vice president of new ideas, global creative director for Coty Inc, Coty Beauty, and the Lancaster Group. He is currently helping to define “branded entertainment” as the executive creative consultant for the Turner Media Group, and he also is launching the North American office for centdegrés, the world-renowned Paris brand identity agency. Nadeau has developed brand identities, product concepts, and advertising strategies for adidas, Celine Dion, Jennifer Lopez, Marc Jacobs, Kenneth Cole, and many other clients. His groundbreaking Living Brands, Living Media strategy has been profiled in Brandweek and on CNN.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Raymond Nadeau
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Quantità: 1
Da
Omega Books and More Inc.
(Springdale, AR, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. Codice libro della libreria 3D7DSF000USM

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 5,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

2.

Raymond Nadeau
Editore: McGraw-Hill (2006)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill, 2006. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0071466142

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 11,75
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

3.

Raymond A. Nadeau
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Quantità: 1
Da
Castle Rock
(Pittsford, NY, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97800714661411.0

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,85
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

4.

Raymond Nadeau
Editore: McGraw-Hill Professional 01/10/2006 (2006)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Quantità: 4
Da
AwesomeBooks
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Professional 01/10/2006, 2006. Condizione libro: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Codice libro della libreria 1111-9780071466141

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,57
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Nadeau, Raymond
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: > 20
Print on Demand
Da
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Hardcover. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 1102860

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 23,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

6.

Nadeau, Raymond
Editore: McGraw-Hill Education (2006)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Quantità: > 20
Print on Demand
Da
Pbshop
(Wood Dale, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education, 2006. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780071466141

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,62
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,42
In U.S.A.
Destinazione, tempi e costi

7.

Raymond Nadeau
Editore: McGraw-Hill Companies
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: 20
Da
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Companies. Hardcover. Condizione libro: New. Hardcover. 288 pages. Dimensions: 8.9in. x 6.0in. x 0.9in.A Brand-New Approach to Brand-Building. For Consumers. For Companies. For Life. If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeaus dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers lives. Living Brands is based on a passion for understanding consumers lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industrys global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesnt in todays consumer-savvy market. Packed with interviews from todays finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers needs. Youll learn about Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration Culture Casting, a new model of consumer segmentation Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres Megatrends, the four must-have ingredients for living brands The Focus Group Hoax, the difference between what consumers say and what they really mean Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. Its the intelligent way to respond to consumers realities-and the only true way to build stellar brands that will stand the test of time. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780071466141

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 24,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

8.

Nadeau, Raymond
Editore: McGraw-Hill Education (2017)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: 6
Print on Demand
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0071466142

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 26,82
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,56
In U.S.A.
Destinazione, tempi e costi

9.

Raymond Nadeau
Editore: McGraw-Hill Education (2006)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education, 2006. Hardcover. Condizione libro: New. book. Codice libro della libreria 0071466142

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Raymond Nadeau
Editore: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071466142 ISBN 13: 9780071466141
Nuovi Rilegato Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2006. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.A marketing master reveals how to create brands that tap into customers lifestyles In an era of 24/7 marketing, companies are creating living brands which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion s and Jennifer Lopez s fragrances shows how to search for alternative ways of connecting to consumers on deeper levels, breaking free of the focus group. By doing so, you can overcome the challenges where markets are fragmented along cultural, geographical, sociological, and aspirational lines. Key features Thought leaders at five of the world s top branding agencies reveal time-tested secrets of successful branding Filled with interviews, case studies, and detailed action plans from top marketing, branding, and ad agency executives Based on the author s groundbreaking Living Brands, Living Media strategy, profiled in Brandweek and on CNN Raymond Nadeau is a frequent speaker at industry events worldwide, including Ad Age s conferences. Codice libro della libreria APC9780071466141

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,49
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro