Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.
So, how does a company succeed in a world gone green?
In Strategies for the New Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the New Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle.
Strategies for the Green Economy systematically tackles the central issues of greening your business:
Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
“Strategies for the Green Economy joins big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive.”
--Lorraine Bolsinger, vice president of Ecomagination, General Electric
“Long before 'green' was in vogue, Joel Makower shared our understanding of the importance of sustainability in business. His knowledge of the complexities and the dynamics, especially as they relate to the bottom line, yield the insight that many companies have come to rely on.”
--Ursula M. Burns, president of Xerox Corporation
“Joel Makower provides a roadmap--a clear and compelling vision of what's possible when companies harness environmental thinking to create value for their shareholders, employees, customers, and communities.”
--Gary Hirshberg, chairman and president of Stonyfield Farm
“The greening of business is not a fad--it's a fundamental change in how commerce is conducted given the new energy and climate realities. Joel Makower charts the course for this new era, showing how leadership companies large and small are harnessing innovation to transform the challenges into opportunities.”
--Fred Krupp, president of the Environmental Defense Fund and author of Earth: The Sequel, The Race to Reinvent Energy and Stop Global Warming
"In Strategies for the Green Economy, Joel Makower challenges business leaders to understand what lies behind the desire for green products. With 20 years exploring environmental perceptions and advances, there are few more qualified than Joel todrive the green debate.”
—Fisk Johnson, chairman and CEO of SC Johnson
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Condizione: New. This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Codice articolo 1XGHD4000CA5_ns
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0071600302xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0071600302-new
Descrizione libro hardcover. Condizione: New. Codice articolo 0071600302-11-31407784
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0071600302
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0071600302
Descrizione libro Hardcover. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0071600302
Descrizione libro Condizione: new. Codice articolo FrontCover0071600302
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 312 pages. 9.25x6.25x1.00 inches. In Stock. Codice articolo zk0071600302
Descrizione libro Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Codice articolo ABEOCT23-256917