Digital Strategies for Powerful Corporate Communications

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9780071606028: Digital Strategies for Powerful Corporate Communications

The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday’s news.

Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion.

International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to

  • Manage brand identity andcompany reputation
  • Build a culture of engagementand transparency
  • Turn stakeholders into“company evangelists”
  • Manage internal communications acrosstime zones and language barriers
  • Recruit and retain the best talent
  • Develop compelling messages based oncustomer and investor needs and desires

Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players.

This groundbreaking book will teach youhow to gain real, manageable control overyour organization’s communications intoday’s virtual world.

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L'autore:

Paul A. Argenti has provided management,leadership, and corporate communicationconsulting and training for more than 100companies and nonprofits, worldwide. Heis professor of corporate communication atthe Tuck School of Business and the authorof several international bestsellers, mostnotably the classic The Power of CorporateCommunication. Argenti lives in Lyme,New Hampshire.
Courtney M. Barnes is cofounder and principalmember of Think Communications, LLC.She is also the editor of PR News and anactive contributor to magazines and journalsserving the business community. Barneslives in New York City.

Dalla quarta di copertina:

A corporate survival guide for theWeb 2.0 World

In a world where corporate reputations are made and broken on socialnetworking sites, and stray online rumors can send a stock plummeting,the speed of adaptation required is fiercer and more unrelenting than ever.

Digital Strategies for Powerful Corporate Communications helps you deploythe full range of digital communications platforms available today andeffectively manage your relationship with stakeholders—on your terms.

Digital Strategies for Powerful Corporate Communications should berequired reading for corporate communicators and C-level executivesseeking to master their strategic grasp of this new world.”
—Bill Margaritis, VP of Corporate Communication andInvestor Relations, FedEx

“Argenti and Barnes recognize the dialectic between control and credibility.Communicators need to inform the on-going conversationinstead of relying on messaging.”
—Richard Edelman, president and CEO, Edelman

“This is the definitive handbook for digital communications executives.”
—Scott Monty, Global Digital Communications, Ford Motor Company

“A sweeping overview of the rapidly changing landscape for corporatecommunications. It presents a compendium of case studies to make its casefor the best and smartest approaches for tackling social media.”
—Laurel Touby, founder and senior vice president, mediabistro.com

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Descrizione libro Paperback. Condizione libro: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Codice libro della libreria US9780071606028

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Descrizione libro McGraw-Hill Education. Condizione libro: New. 0071606025 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria NU9780071606028

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Descrizione libro Paperback. Condizione libro: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 387495

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Descrizione libro 2009. Soft cover. Condizione libro: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Codice libro della libreria UN-TM-IN-202

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Paul A. Argenti, Courtney M. Barnes
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Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Hardback. Condizione libro: New. 229 x 157 mm. Language: English . Brand New Book. The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into company evangelists Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization s communications intoday s virtual world. Codice libro della libreria AA39780071606028

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Paul A. Argenti, Courtney M. Barnes
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ISBN 10: 0071606025 ISBN 13: 9780071606028
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Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Hardback. Condizione libro: New. 229 x 157 mm. Language: English . Brand New Book. The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to Manage brand identity andcompany reputation Build a culture of engagementand transparency Turn stakeholders into company evangelists Manage internal communications acrosstime zones and language barriers Recruit and retain the best talent Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization s communications intoday s virtual world. Codice libro della libreria AA39780071606028

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Descrizione libro Condizione libro: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-8690

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Descrizione libro McGraw-Hill, 2009. Hardcover. Condizione libro: New. New, clean tight and spotless!APO/FPO orders welcomed! Real World pricing and out of this world service! Orders processed every day! Thanks for shopping with us on ABE!. Codice libro della libreria 051115-33

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Descrizione libro Paperback. Condizione libro: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 12518

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