Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

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9780071625746: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level.... Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resourcefor content marketing.
Newt Barrett is president of Content Marketing Strategies, a firmthat helps businesses market their products and services through relevant content.

Contenuti:

Foreword

Introduction

Section One: Coping With the Content Marketing Revolution
Chapter One: The Shift to Content Marketing
Chapter Two: Six Reasons Businesses Are Making the Change Toward Content Marketing

Section Two: How to Put Content Marketing to Work
Chapter Three: How to Develop a Content Marketing Mindset—and a Process to Match—Within Your Organization
Chapter Four: How to Select the Content Types that Best Match Your Strategy
Chapter Five: Making Great Content Happen
Chapter Six: Putting the “Marketing” in Content Marketing

Section Three: Learning from Smart Marketers—Best Practice Success Stories
Chapter Seven: Best Practice Success Stories Overview
Chapter Eight: Yes, Content Marketing Can Make Welding Cool!
Chapter Nine: Creative Content Marketing Enables a David to Compete Successfully Against Goliaths
Chapter Ten: Finally, a PR Agency that Understands Both Boomers and Blogging!
Chapter Eleven: Perfectly Targeted Content for Customers and Prospects
Chapter Twelve: Solopreneur Sagas—Even Micro-Businesses Make Content Marketing Pay Off
Chapter Thirteen: Content Marketing Pays Off on the Bottom Line in Australia
Chapter Fourteen: You Can Trust Northern Trust to Deploy a Great Content Marketing Strategy
Chapter Fifteen: Leveraging Content Marketing to Strengthen Member and Community Relationships
Chapter Sixteen: At Best Buy, It’s All About Strengthening Customer Relationships
Chapter Seventeen: Using Content Marketing to Accelerate the Acceptance of a Concept and a Product
Chapter Eighteen: Preserving the Value of Content
Chapter Nineteen: ThomasNet—A Content Marketer’s Content Marketer
Chapter Twenty: E-mail Software Provider Teaches Customers to Market Effectively
Chapter Twenty-One: UK Law Firm Uses Content Marketing to Build Powerful New Brand
Chapter Twenty-Two: Rockwell Automation Uses Content Marketing to Be Global, Local, and Cost-Effective

Section Four: Putting the Lessons into Action
Chapter Twenty-Three: Top 10 Content Marketing Lessons Learned from Successful Practitioners
Chapter Twenty-Four: An In-Depth Case Study—Developing a Content Marketing Strategy from Start to Finish
Chapter Twenty-Five: Marketing Survival

Acknowledgments
Index
About the Authors

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Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Paperback. Condizione libro: New. Original. 226 x 150 mm. Language: English . Brand New Book. Connect to customers withcompelling content! The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get ContentGet Customers explains how to develop compelling content and seamlessly deliver it tocustomers-without interrupting their lives. It s the new way of marketing, and it s theonly way to build a loyal, engaged customer base. Pulizzi and Barrett have taken integrated marketing communicationsto the next level.Every marketer, large or small, can use thistext to build better ongoing customer relationships. -Don Schultz, Professor Emeritus-in-Service, Integrated MarketingCommunication, Northwestern University Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content. -Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author of Personality Not Included Get Content Get Customers provides a play-by-play for any marketerwho is serious about breaking away from the pack. -Greg Verdino, Chief Strategy Officer, Crayon, LLC. Codice libro della libreria AA39780071625746

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Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Paperback. Condizione libro: New. Original. 226 x 150 mm. Language: English . Brand New Book. Connect to customers withcompelling content! The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get ContentGet Customers explains how to develop compelling content and seamlessly deliver it tocustomers-without interrupting their lives. It s the new way of marketing, and it s theonly way to build a loyal, engaged customer base. Pulizzi and Barrett have taken integrated marketing communicationsto the next level.Every marketer, large or small, can use thistext to build better ongoing customer relationships. -Don Schultz, Professor Emeritus-in-Service, Integrated MarketingCommunication, Northwestern University Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content. -Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author of Personality Not Included Get Content Get Customers provides a play-by-play for any marketerwho is serious about breaking away from the pack. -Greg Verdino, Chief Strategy Officer, Crayon, LLC. Codice libro della libreria AA39780071625746

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Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX.NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEJULNAD288

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Descrizione libro 2009. Paperback. Condizione libro: New. 155mm x 15mm x 230mm. Paperback. Connect to customers withcompelling content! The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will im.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 261 pages. 0.381. Codice libro della libreria 9780071625746

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Descrizione libro McGraw-Hill Education - Europe, 2009. Condizione libro: New. 2009. 1st Edition. Paperback. Get Content, Get Customers shows how to use an integrated content marketing strategy to reach customers directly and grow a base of loyal customers hungry for your products and services. Num Pages: 224 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 14. Weight in Grams: 414. . . . . . . Codice libro della libreria V9780071625746

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