The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition (McGraw-Hill 36-Hour Courses) - Brossura

Davis, Kenneth

Brossura

ISBN 10: 0071738266 ISBN 13: 9780071738262

Casa editrice: McGraw-Hill, 2010

Riassunto

Supercharge your writing skills . . . by the end of the week!

In the workplace, your writing speaks volumes about you. Whether you’re craftinga three-line message or a 300-page report, you need to write in a polished, professionalway―regardless of your position or profession.The McGraw-Hill 36-Hour Course in Business Writing andCommunication puts you on the fast track to becoming astrong, persuasive business writer. Complete with exercises,self-tests, and an online final exam, this multifaceted businesswriting “course” teaches you how to:

• SEIZE READERS’ INTEREST INSTANTLY
• ELIMINATE NONSPECIFIC WORDS AND PHRASES
• MANAGE CROSS-CULTURAL WRITING
• CRAFT COMPELLING ONLINE COPY
• CREATE POWERFUL PRESENTATIONS

Present yourself at the top of your game in every e-mail, memo, report, andpresentation with The McGraw-Hill 36-Hour Course in Business Writing andCommunication!

Su questo libro

L'autore:

Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

Contenuti:

Introduction; Chapter 1. Find the "We": Manage Your Relationship with Your Reader; Chapter 2. Make Holes, Not Drills: Manage with Purpose; Chapter 3. Get Your Stuff Together: Manage Your Information; Chapter 4. Get Your Ducks in a Row: Manage Your Structure; Chapter 5. Do It Wrong the First Time: Manage Your Drafting; Chapter 6. Take a Break and Change Hats: Manage Your Internal Writer and Editor; Chapter 7. Signal Your Turns: Manage Your Paragraphs; Chapter 8. Say What You Mean: Manage Your Subjects and Verbs; Chapter 9. Pay Per Word: Manage Your Sentence Economy; Chapter 10. Translate Into English: Manage Your Word Choices; Chapter 11. Finish the Job: Manage Your Spelling, Punctuation, and Mechanics Chapter 12. Evaluate Your Writing Process; Chapter 13. Writing; Chapter 14. Writing to Sell; Chapter 15/ Writing for Presentations; Chapter 16. Writing Across Cultures; AppendixesChapter Review Answers; Resources and Information; Index; Final Examination

Su questa edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 2010
• ISBN 10: 0071738266
• ISBN 13: 9780071738262
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 256