The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

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9780071802192: The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time


It's time to take the mystery out of Twitter!
 
You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today.  Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life ... if you know that way!

In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter ... not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels.

Through real-life examples and easy-to-follow steps Mark teaches you:

  • The formula behind every Twitter business success
  • Secrets to building influence through Twitter
  •  20 methods to build an audience that wants to connect to you
  •  Content strategies
  • Time-savers
  • Hundreds of practical, actionable tips to make Twitter work
  • 22 ways to use Twitter as a competitive advantage
  •  ... and dozens of ideas to make Twitter easy to understand!

Start your journey toward social media influence and success today by learning, and following, the Tao of Twitter!

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From the Author:

Since the first edition of The Tao of Twitter came out in 2011, I have been amazed at the outpouring of love for this little book that comes across my desk each day. People have told me it has changed their lives. Agencies have bought the book by the case to teach social media to clients. And at least 30 universities are assigning this to business and journalism students as required reading.
The book was initially created to solve a problem. The most common question am I asked is, "Can you help me understand Twitter?"  That is just not something that can be addressed over a cup of coffee! So I wrote this book, first to help my students, but it caught on has loyal fans all around the world.  The Tao of Twitter teaches you the practical MINDSET for success, not just a bunch of theoretical or technical suggestions. If you follow the strategy in the book, I know it can work for you because I have seen it impact hundreds of lives.The Tao of Twitter is beyond a book. It's a movement. Welcome to a global community that is unleashing the power of this amazing communication platform to connect to the world and drive new business benefits in wonderful and unexpected ways! 

About the Author:


Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} -- one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April.  He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter.  In 2012, he was named by Forbes magazine as one of the Top 50 social media "power influencers" of the world.

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