The Social Employee: How Great Companies Make Social Media Work (Business Books)

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9780071816410: The Social Employee: How Great Companies Make Social Media Work (Business Books)

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE

Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom

"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand

"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing

"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management

"This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review

"The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com

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ISBN 10: 0071816410 ISBN 13: 9780071816410
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Descrizione libro Mcgraw Hill Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0071816410

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Descrizione libro McGraw-Hill Education - Europe, United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, ATT, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?.The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. (Jez Frampton, Global Chairman and CEO, Interbrand). Get a copy of this book for your whole team and get ready for a surge in measurable social media results! (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). Practical and insightful, The Social Employee is sure to improve your brand-building efforts. (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today s networked economy. (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. (Ann Handley, Chief Content Officer, , and coauthor, Content Rules). Codice libro della libreria AA39780071816410

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Mark Burgess, Cheryl Burgess
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Descrizione libro McGraw-Hill Education - Europe, United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, ATT, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?.The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. (Jez Frampton, Global Chairman and CEO, Interbrand). Get a copy of this book for your whole team and get ready for a surge in measurable social media results! (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). Practical and insightful, The Social Employee is sure to improve your brand-building efforts. (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today s networked economy. (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. (Ann Handley, Chief Content Officer, , and coauthor, Content Rules). Codice libro della libreria AA39780071816410

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Descrizione libro 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VJ-9780071816410

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Descrizione libro McGraw-Hill Education - Europe, United States, 2013. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. You can build a successful Social Business by empowering the Social Employee. This book includes success stories from IBM, ATT, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?.The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere. (Jez Frampton, Global Chairman and CEO, Interbrand). Get a copy of this book for your whole team and get ready for a surge in measurable social media results! (MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing). Practical and insightful, The Social Employee is sure to improve your brand-building efforts. (Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management). This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today s networked economy. (David Armano, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review). The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture. (Ann Handley, Chief Content Officer, , and coauthor, Content Rules). Codice libro della libreria BTE9780071816410

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Descrizione libro McGraw-Hill Education 2013-09-01, New York, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780071816410

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97800718164100000000

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Descrizione libro McGraw-Hill Education - Europe, 2013. Condizione libro: New. 2013. 1st Edition. Paperback. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? This book deals with this potential and provides guidance for businesses everywhere. Num Pages: 288 pages, black & white illustrations, figures. BIC Classification: KJE; KJM. Category: (G) General (US: Trade). Dimension: 225 x 154 x 15. Weight in Grams: 404. . . . . . . Codice libro della libreria V9780071816410

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Descrizione libro McGraw-Hill Education - Europe. Condizione libro: New. 2013. 1st Edition. Paperback. Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? This book deals with this potential and provides guidance for businesses everywhere. Num Pages: 288 pages, black & white illustrations, figures. BIC Classification: KJE; KJM. Category: (G) General (US: Trade). Dimension: 225 x 154 x 15. Weight in Grams: 404. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780071816410

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