Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less - Rilegato

Pulizzi, Joe

Rilegato

ISBN 10: 0071819894 ISBN 13: 9780071819893

Casa editrice: McGraw Hill, 2013

Riassunto

Reach more customers than ever with TARGETED CONTENT

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Su questo libro

L'autore:

Joe Pulizzi is a content marketing strategist,a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing. EpicContentMarketing.com

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Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2013
• ISBN 10: 0071819894
• ISBN 13: 9780071819893
• Rilegatura: Copertina rigida
• Numero di pagine: 352